INTRODUCTION
Detailed here is a collection of improved optimisation projects that I had initiated and designed across Protect Your Bubble's primary Gadget Insurance Products.
Defining, implementing and leading a data driven approach to conversion rate optimisation, partnering with multiple internal stakeholders to deliver new products and improve the performance of existing.
UX OPTIMISATION
Improving the Mobile User Experience & Conversion Rates across Protect Your Bubble's Gadget
Insurance Product Range
PERSONALISATION
Delivering an element of personalisation to the user and reducing the steps into the quotation funnel
IMPROVING CONVERSION
Optimising Protect Your Bubble's Payment Options for the Mobile Experience
OPTIMISATION
Redesigning Abandon Basket Email Templates aligning with existing site content and much more
UX OPTIMISATION
Optimising Product Page Content improving the User Experience and Reducing Operational Costs
