INTRODUCTION

Detailed here is a collection of improved optimisation projects that I had initiated and designed across Protect Your Bubble's primary Gadget Insurance Products. 

 

Defining, implementing and leading a data driven approach to conversion rate optimisation, partnering with multiple internal stakeholders to deliver new products and improve the performance of existing.

UX OPTIMISATION 

Improving the Mobile User Experience & Conversion Rates across Protect Your Bubble's Gadget

Insurance Product Range  

PERSONALISATION

Delivering an element of personalisation to the user and reducing the steps into the quotation funnel

IMPROVING CONVERSION

Optimising Protect Your Bubble's Payment Options for the Mobile Experience

OPTIMISATION

Redesigning Abandon Basket Email Templates aligning with existing site content and much more

UX OPTIMISATION

Optimising Product Page Content improving the User Experience and Reducing Operational Costs

© 2019 Ellen Taylor @ UX360 Ltd. 

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